How to Improve Website Traffic

How to Improve Website Traffic

Have you struggled to extend your website traffic, although you’ve tried each “method” out there? No matter what you are doing, your website traffic numbers don’t budge and your website doesn’t build enough cash.Well, I actually have some sensible news.You DON’T ought to be AN knowledgeable at copywriting or SEO to extend your website traffic.I’ll walk you thru the full method in an exceedingly moment, however first… Why is obtaining traffic thus dang hard? The problem: possibly, you’re that specialize in the incorrect metrics and reading the incorrect content.You see, there’s lots of content out there concerning a way to increase website traffic. a number of its previous, a number of it okay, however none of it very that actionable.Here is what’s lacking: an established system. One that you just will implement along with your website right away, and see your website traffic skyrocket in an exceedingly matter of weeks (or even less).When you have the correct system, it’s very not that troublesome to extend web site traffic.At that time, it’s with regards to following the correct steps and BOOM – before you recognize it you’ll see exponential growth in your traffic numbers.So, what system am I referring to? It’s a similar system that I (and several others) have already wont to increase website traffic.

The system is comprised around three steps:

Step 1: Optimize Your Website Content

1. Know Your Current Traffic Statistics
Before you start growing your website traffic, you need to know your current traffic stats. This is your baseline. From here, you can see how your efforts are affecting your traffic growth.So, make sure you have your Google Analytics tracking code set up. (If you don’t have it set up yet, do it now).Once you have at least a few days of traffic under your belt, check your website traffic report on Google Analytics.Here are some of the most important metrics you should note:
• Unique visitors
• Pageviews
• Pages per visit
• Average time on site
• Bounce rate
• Traffic sources (direct, search, and referral)
• Exit pages

2. Check Website Traffic Often
You’ve probably heard of the old saying, “What gets measured, gets managed.” Well, it’s true! You’ll be testing new traffic strategies, and you need to know how they’re performing.So, check your website traffic often – at least a few times a week. This way, you’ll know what’s working, and what’s not, and you can double down on the good stuff to maximize your traffic growth.

3. Create a Better Content Marketing Strategy
Here’s where many businesses fall off the tracks. They either don’t have a content marketing strategy or if they do, it’s seriously off the mark.You can try all the SEO hacks, but without a solid content marketing strategy, you’ll be wasting your time.So, how do you create a better content marketing strategy? Before we get into that, let’s talk about the types of content that should be included in your strategy:
• Blogs
• eBooks
• Videos
• Podcasts (here’s a guide on how to start a podcast)
• Infographics
A good content marketing strategy has a mix of all these different types of content. Now, as for your actual strategy…
It should include the following elements:

1) The primary goal of your content (i.e. Increase traffic, generate leads, etc.)
2) Your audience, defined (i.e. Who are they? What are their biggest pain points? How can you help them through your content?)
3) How you plan to add value and set your content apart from the competition
4) Frequency of posting
5) Content amplification (i.e. How will you get your content in front of more eyeballs?)
4. Write More Compelling Blog Headlines

A compelling headline is what sells the content. If you want your content to be read – and also to rank in search engines – then great headlines are key.Now, there are two things you must optimize for with your headlines: Social traffic and search traffic.

To do so, your headlines should have the right keywords, the right length, and also be compelling enough for social media users to click on them.To find the right keywords, use Google Keyword Planner. Plug in some possible search terms for your blog post idea. For example, if you’re writing a post about how to quit your job, you can plug in terms like, “How to quit your job,” “How to quit your 9-5 job,” “How to quit your job and travel,” and perhaps even “How to become an entrepreneur.” Here are the results of that query:
Google Keyword Planner for the keyword: ‘How to quit your job’ From here, you know that “How to quit your job” and “How to become an entrepreneur” get the two highest average monthly searches, and you can choose which to include in your title. From there, you can use some of these compelling headline templates so that the title is also compelling for social media:
(Note: just try and keep your title under 70 characters so it doesn’t get cut off in Google Search.)
• “How X Can do X” (i.e. “How Employees Can Quit Their Jobs and Become Entrepreneurs”)
• “X People/Things Who Are Doing X” (i.e. “15 Brands Who Are Crushing It on Instagram”)
• “How to Do X (Even If [Obstacle])” (i.e. “How to Start Investing [Even if You Don’t Have Tons of Money Saved Up]”)
• “How to X” (i.e. “How to Get More Followers on Instagram”)
And here are some general tips for writing better headlines:
• Use list posts (i.e. “10 Ways to Do X in Record Time”)
• Ask a question
• Create curiosity
• Create a sense of urgency
• Aim to trigger emotion in the reader
• Use alliteration occasionally
• Use power words
• Make the value as clear as possible

5. Write Better Content

A great content marketing strategy with catchy headlines won’t matter if you don’t have compelling content. Any readers who come to your site will just bounce out immediately – and that will make for an ugly traffic report.So, how do you write more compelling content? You can start by infusing these hacks into your writing. Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces. Hack #2: Use shorter paragraphs. Avoid long paragraphs and huge blocks of text. The more scannable your content, the better. So, try to keep paragraphs under 5-6 lines (ideally 2-3).

Step 1: Optimize Your Website Content

  1. Know Your Current Traffic Statistics

Before you start growing your website traffic, you need to know your current traffic stats. This is your baseline. From here, you can see how your efforts are affecting your traffic growth.So, make sure you have your Google Analytics tracking code set up. (If you don’t have it set up yet, do it now).

Once you have at least a few days of traffic under your belt, check your website traffic report on Google Analytics.

Here are some of the most important metrics you should note:

  • Unique visitors
  • Pageviews
  • Pages per visit
  • Average time on site
  • Bounce rate
  • Traffic sources (direct, search, and referral)
  • Exit pages
  1. Check Website Traffic Often

You’ve probably heard of the old saying, “What gets measured, gets managed.”

Well, it’s true! You’ll be testing new traffic strategies, and you need to know how they’re performing.

So, check your website traffic often – at least a few times a week. This way, you’ll know what’s working, and what’s not, and you can double down on the good stuff to maximize your traffic growth.

  1. Create a Better Content Marketing Strategy

Here’s where many businesses fall off the tracks. They either don’t have a content marketing strategy or if they do, it’s seriously off the mark.

You can try all the SEO hacks, but without a solid content marketing strategy, you’ll be wasting your time.

So, how do you create a better content marketing strategy? Before we get into that, let’s talk about the types of content that should be included in your strategy:

  • Blogs
  • eBooks
  • Videos
  • Podcasts (here’s a guide on how to start a podcast)
  • Infographics

A good content marketing strategy has a mix of all these different types of content. Now, as for your actual strategy…

It should include the following elements:

1) The primary goal of your content (i.e. Increase traffic, generate leads, etc.)

2) Your audience, defined (i.e. Who are they? What are their biggest pain points? How can you help them through your content?)

3) How you plan to add value and set your content apart from the competition

4) Frequency of posting

5) Content amplification (i.e. How will you get your content in front of more eyeballs?)

  1. Write More Compelling Blog Headlines

A compelling headline is what sells the content. If you want your content to be read – and also to rank in search engines – then great headlines are key.

Now, there are two things you must optimize for with your headlines: Social traffic and search traffic.

To do so, your headlines should have the right keywords, the right length, and also be compelling enough for social media users to click on them.

To find the right keywords, use Google Keyword Planner. Plug in some possible search terms for your blog post idea. For example, if you’re writing a post about how to quit your job, you can plug in terms like, “How to quit your job,” “How to quit your 9-5 job,” “How to quit your job and travel,” and perhaps even “How to become an entrepreneur.”

Here are the results of that query:

Google Keyword Planner for the keyword: ‘How to quit your job’

From here, you know that “How to quit your job” and “How to become an entrepreneur” get the two highest average monthly searches, and you can choose which to include in your title.

From there, you can use some of these compelling headline templates so that the title is also compelling for social media:

(Note: just try and keep your title under 70 characters so it doesn’t get cut off in Google Search.)

  • “How X Can do X” (i.e. “How Employees Can Quit Their Jobs and Become Entrepreneurs”)
  • “X People/Things Who Are Doing X” (i.e. “15 Brands Who Are Crushing It on Instagram”)
  • “How to Do X (Even If [Obstacle])” (i.e. “How to Start Investing [Even if You Don’t Have Tons of Money Saved Up]”)
  • “How to X” (i.e. “How to Get More Followers on Instagram”)

And here are some general tips for writing better headlines:

  • Use list posts (i.e. “10 Ways to Do X in Record Time”)
  • Ask a question
  • Create curiosity
  • Create a sense of urgency
  • Aim to trigger emotion in the reader
  • Use alliteration occasionally
  • Use power words
  • Make the value as clear as possible
  1. Write Better Content

A great content marketing strategy with catchy headlines won’t matter if you don’t have compelling content. Any readers who come to your site will just bounce out immediately – and that will make for an ugly traffic report.

So, how do you write more compelling content?

You can start by infusing these hacks into your writing…

Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.

Hack #2: Use shorter paragraphs. Avoid long paragraphs and huge blocks of text. The more scannable your content, the better. So, try to keep paragraphs under 5-6 lines (ideally 2-3).

Hack #3: Read your writing aloud when editing. What looks good on paper doesn’t always sound good. So, by reading your content aloud, you can discover clunky phrases – and any errors will jump out to you.

Hack #4: Tell more stories. Stories connect with us emotionally and drive us to take action. Add stories into your content to prove arguments, hook readers in, explain a problem, and for whatever else you can think of. Stories are gold.

  1. Use Eye-Catching Photos

Is a picture really worth a thousand words? We think so…

Eye-catching photos can do wonders for your traffic. They can make your blog more visually appealing so readers stay on your site longer, and they also make your content more shareable on social media.

In a study by Socialbakers, researchers found that images on Facebook constituted 93% of the most engaging posts, compared with all other status updates.

When you combine your title with a strong image, you give it the best opportunity to generate traffic and clicks.

The best part? You don’t have to spend hundreds of dollars paying for stock photos. You can use free stock photo sites like Unsplash to find hundreds of eye-catching images (without having to spend a dime).

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Comments

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  3. Nice informative article. Thanks for sharing such a informative article & it was helpful blog.

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