Search Engine Optimization is one of the most popular Digital Marketing technique used by the business to reach the target audience and create a brand name. After all, everybody wants to rank higher and come up on the first page of a search engine and get more traffic.

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race by ranking on search engine result pages (SERPs). Though search engine rankings keep on changing over time (it’s normal), make sure that you have built your website properly and regularly posting quality content to drive a targetted traffic to your pages.

TIP 1: Find the Best Keywords


It would be a waste of your time to optimize your website for keywords that aren’t being actively searched. Even if you do get top placement for a broad keyword that isn’t what most users are looking for, Google calculates the number of times users did not select your page, and how often they returned to the search results to choose a different website. Trying to beat this calculation is worthless and more often than not, just a huge waste of time and money.

Therefore, one should invest enough time and resources into finding the best keywords; that turn searches into active traffic. There are several SEO tools and SEO Softwares available on the Internet to help one find best keywords according to the website and its market.

TIP 2: Social Content continues to gain prominence

In the coming times, content from social media platforms such as Facebook, Twitter, Pinterest, and LinkedIn will become more significant on the SERPs. Up to 76%, marketers use Social Media to aid and boost SEO. In 2018, marketers will put in a lot of efforts and time to make their Facebook posts or tweets rank higher on the SERPs.

Isn’t that amazing? It is predicted that more social media content will be indexed by Google, Bing, and Yahoo. This will, thereafter, blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social media content for optimizing your page for maximum visibility. For brand names, social media profiles are amongst the top results in search listings.

TIP 3: Optimize Your Title and Meta Tags

If you wish for most search engines to list your website pages in the search results, then HTML titles and meta tags should be different on every page of your website. SEO Experts have experimented with these two codes to help individuals reach an accepted conclusion about how best to use them and what happens when you optimize them.

  • Optimizing your Homepage title – Keep the title under 66 characters and must be relevant to the content on the page.

  • Optimizing your Homepage Meta Description – Use top terms in a description that are not spammy and is a clearly indicates your website’s purpose.

  • Optimizing Search Page Titles and Meta Tags

TIP 4: Get links from trusted, relevant sources.

Links are like votes for your website and you can’t rank well without them. The bummer is, one cannot control this. Buying links or being indiscriminate in the places you link to and places you request links from is not a good way to raise the significance of your site; think about quality, rather than quantity. Links should always be relevant to the content of your website and they must be from reputable websites.

TIP 5: Track your progress with a web analytics program.

analytics programOne should always track his/her progress. There are lot of options to use to see your growth; Google Analytics, in particular, is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your website and how much traffic the search engines are generating for you.


Leave a Reply

Your email address will not be published. Required fields are marked *